What is CTV Advertising?

So what is CTV advertising? This is a question that confuses many people, but it is best known for advertising on streaming services like Hulu, YoutubeTV, PeacockTV, and more! CTV Advertising is becoming increasingly more popular for businesses trying to get their brand in front of their target audiences TV screens in 2025. This is due to a few reasons, primarily because the amount of people cutting ties with cable is increasing, but also because the reporting/analytics is much more advanced, all while being cheaper than traditional TV advertising. 

Why are people moving towards CTV advertising from traditional cable advertising?

The primary reason that CTV advertising is getting more popular every month, is because the amount of people that are cutting ties with traditional cable TV is increasing. It is not just the younger demographic getting rid of cable either, but also some of the more technologically adept older generations. This is mainly because of the appeal that streaming services bring, which is being able to watch what you want, when you want to, and how much you want to watch. With traditional TV services you generally cannot watch what you want, at any time, without previously managing the settings to record the show or having to pay for it using an “On Demand” feature that usually costs extra. On top of that, many of these platforms that offer these streaming services, now also offer live television which allows people to watch current news and sporting events. With all these incentives to use their services, it is not hard to see why many companies are turning towards CTV advertising to get their company in front of their target audience.

How detailed are the analytics and reporting for CTV Advertising?

The next big reason that many companies are favoring CTV advertising more than traditional cable advertising, is because it offers a lot more in depth analytics and reporting of your audience. You can get information like watch time, audience engagement through the use of QR codes, and total amount of times/playtime your CTV ad was shown. Another example of the control you can have over CTV advertising is that you can use an audience that you captured through a programmatic ads campaign that you have run in the past. This allows you to get your ads on a very highly targeted audience's TV screens for their streaming services. This helps reduce wasted ad spend by guaranteeing that your ads are only being shown to people in YOUR specific target audience. So for example, if your company sponsors a golf outing, you can target that golf outing to capture the data of the people attending the event. After that, you could then use the captured audience and add it to a CTV campaign, so only the users that were captured at the golf outing would see your streaming ads.

Is CTV advertising expensive?

The absolute cherry on top of all the benefits of CTV advertising, is how cheap it is compared to traditional cable advertising. With a budget of just $1,000, you can get your video ads shown on your targeted audiences TV screens over 40,000 times! This is a huge motivator for many companies, especially ones that may be local and might not have a large budget to work with but still want to get their company in front of their local area.

So overall, CTV advertising is a very appealing option for companies due to the large amounts of people cutting ties with traditional cable advertising, also due to the targeting, analytics and reporting for CTV being much more advanced than cable, all while CTV is generally cheaper than any traditional cable advertising.

Syrios Solutions is a digital marketing company that specializes in getting companies ads in front of their specific target audience, at the right times. If you would like to speak to the author of this blog, Logan Syrios, reach out using the links below, or fill out a the contact form on the website!

Email: logan@syriossolutions.com

Phone: (330) 203 -1577 

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